Optum Market Clarity Data
Uncover hidden intelligence to optimize brand performance and business strategies. Demonstrate the value of products to stakeholders and inform everything from discovery to commercialization.
Video
Turn insights into action
Pharmaceutical companies face greater competition with every new launch, label expansion and generic entrant to the market. Responding to these challenges requires organizations to find more dynamic approaches to how they compete.
Understanding where a product fits — and how it can best stand out in a crowded field — requires greater clarity of the market landscape.
Optum® Market Clarity Data brings together precision claims and clinical data, advanced analytics and expertise in one place. It empowers commercial and research teams to uncover hidden intelligence and turn insights into quick action to compete in today's crowded market.
Optum Market Clarity Data
Bringing a drug to market is a long journey. And once you arrive there’s competition from new brands, label expansion and generic entrants. For commercial and research teams, this competitive pressure increases the need for precise information to verify assumptions, uncover new insights and quickly optimize business strategies and tactics.
As novel data assets continue to evolve, the old standard of “accurate enough” data, taken from disparate sources and matched using probabilistic methods, won’t do. Research and analytics teams rely on precision data from Optum. Our “Market Clarity Data” is one of the largest, most complete longitudinal data assets in the United States - with more patients, more visibility, and from most U.S. payers.
Data precision is gained by using unique identifiers to link continuously updated medical and pharmacy claims with electronic health records to accurately show a patient’s journey across the care continuum. This deterministically matched data offers a more complete view of the market landscape than ever before.
Optum also offers clarity that is not possible using traditional data solutions. “Natural language processing” reveals data from unstructured clinical notes and combines it with structured data, providing a comprehensive dataset of over 20,000 mapped clinical variables.
Optum Market Clarity Data can be utilized in a few different ways. We can provide raw data for self-analysis. We can perform the analytics for your business. Or users can log in to the Optum advanced analytics cloud-based dashboard to unlock insights with weekly updated data - including both written and filled prescriptions, diagnosis, procedures and laboratory results. Measure patient outcomes and understand the impact that clinical factors have on brand performance. Improve contracting strategies and sales pull-through by understanding payer influence on primary adherence down to the 3-digit zip code prefix.
Brand managers gain an advanced view of the market, while
researchers and analytics teams have the power to dig even deeper.
The precision and clarity of our data are fortified by our deep expertise in
both health care and data science. We call our unique combination of
health care expertise, data and analytics, OptumIQ. It is the foundation
of our products and services.
We understand the market and help ensure you ask the right questions
of the data. Whether you’re in discovery, launch or optimization mode,
with precision data, clarity from analytics, and foremost expertise you’re
empowered to evaluate the past, see the present, and be better
prepared for the future.
Optum Market Clarity Data empowers commercial and research teams
to uncover hidden intelligence and turn insights into quick action to
compete in today’s crowded market.
Features and benefits
Take the risk out of market assessment
Business decisions based on “probable” information can be a gamble. But Optum Market Clarity Data reduces the risk by helping you accurately size the market, understand patients' health and cost journeys and brand share, forecast and predict pipeline viability in a way that has not been available until now.
This new breed of market intelligence enables you to better align efforts to the segments, audience and decision makers that count.
Capture a complete view of the market
Our advanced data solution spans most U.S. payers and therapeutic areas. Its suite of solutions provides a precise and complete view of the market, along with market expertise, to support performance and strategy.
These individual solutions are Optum® Market Clarity Dataset, Optum® Market Clarity Data Tracker and Optum® Market Clarity Data Advisory.
Inform brand decisions at every stage
Whether you’re in pre-launch, launch or optimization mode, our solution offers the precision of deterministically linked data, clarity from analytics and foremost expertise. You'll be empowered to evaluate the past, see the present and be better prepared for the future.
View our product suite
Related Resources
Case Study
Chart market shifts with data and AI
Optum expertise provides competitive insights.
White Paper
Data models fuel medication adherence insight
EHR and claims data integration, along with secondary data, provides a foundation for primary adherence analysis.
eBook
Track drug performance with integrated data
Integrated claims and electronic health records (EHR) data empower your commercial and research teams to uncover hidden intelligence that informs product and market strategy. Explore our use cases e-book to see how integrated data offers deeper insights.
White Paper
Is your real-world data research ready?
Four questions can help you better evaluate real-world data.
White Paper
The unifying power of integrated data
Using a real-world example of bariatric surgery, this white paper illustrates how integrated data can enable stakeholders to challenge traditional models with new approaches to how we measure value, pay for and administer health care.