Optum Market Clarity Dataset

Pharmaceutical companies are facing greater competition with every new launch, label expansion, and generic entrant to the market.

To be successful, commercial teams need precise information to uncover new insights and quickly optimize business strategies and tactics.

As novel data assets continue to evolve, the old standard of “accurate enough” data matched using probabilistic methods won’t do.

Strategic brand managers rely on “precision data” from Optum. That precision comes from an un-paralleled amount of linked clinical and claims data from most US payers, using unique identifiers to provide validated patient histories that are continuously updated. This deterministically matched data offers a more complete view of the market landscape than ever before.

Optum also offers clarity that is not possible using traditional data solutions.

“Natural Language Processing” uncovers data from unstructured clinical notes and combines it with structured data, providing a comprehensive dataset for deeper understanding.

Using Optum advanced analytics cloud-based dashboard, teams can unlock insights with weekly data including both written and filled prescriptions, diagnosis, procedure and laboratory results.

Measure patient outcomes and understand the impact that clinical  factors have on a brand with more than 20,000 extracted variables from provider notes and unstructured EHR data.

Improve contracting strategies and sales pull-through by understanding payer influence on primary adherence down to the 3-digit zip code prefix.

Brand managers gain an advance view of the market while analytics teams have the power to dig even deeper.

The precision and clarity of our data are fortified by our deep expertise in both health care and data science.

We understand the market and help ensure you ask the right questions to inform everything from forecasting to segmentation.

We call our unique combination of health care expertise, data and analytics OptumIQ. It powers intelligence across the health care system and is infused into all of the Optum product and services.

Whether you’re in pre-launch, launch or optimization mode, with precision data, clarity from analytics and foremost expertise, you’re empowered to evaluate the past, see the present, and be better prepared for the future.

Optum® Market Clarity Data, empowering brand teams to uncover hidden intelligence and turn insights into quick action to complete in today’s crowded market.