Optum Quit Services
Optum has invested heavily in research to identify opportunities for innovation and technology to modernize the future of cessation.
Optum has more than 20 years’ experience operating state tobacco quit services nationwide and 35 years’ experience providing tobacco cessation services and research. We currently provide state quit services in 25 different markets. Of these, we have been in 23 continuously since at least 2011, which attests to our innovation, qualified staff and excellent customer service.
Fresh insights for health plans
Despite recent declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the unique challenges cessation programs face.
E-Book
Developing effective quit services
Tobacco cessation programs are in need of an upgrade. Discover three facets for success.
Podcast
Advancing quit services
Tobacco cessation experts discuss priority populations, the importance of a whole-person view and other key topics for quit services.
White paper
An enhanced approach for states
This white paper explores the unique challenges and opportunities facing tobacco cessation services.
Our latest thinking
Youth vaping has skyrocketed –
and while prevention programs exist ...
many teens haven’t been offered information about quitting that resonates with them — or the resources they need.
We sought to change that with Live Vape Free.
Building on what works from tobacco quit programs ...
and incorporating evidence-based practices and adolescent psychology,
Live Vape Free is designed for adults and teens.
The online course helps adults learn how to have effective conversations about vaping
and the interactive program, which includes texting with a coach, meets teens where they are with engaging content and support —
and tailored messaging that helps them find their “why” for quitting and shows them how to quit.
Together with our partners,
we’ll help stop the vaping epidemic.
Live Vape FreeSM
Learn more about a solution for teenagers and adults to help solve the vaping epidemic.
Leveraging technology for the future of quit services
Technology, tobacco products and who uses tobacco are changing, and services are evolving to meet those changes.
Accreditation
NCQA’s Wellness & Health Promotion Accreditation requires organizations to demonstrate their compliance with well-defined standards and quality measures, said Margaret E. O’Kane, NCQA President. The NCQA seal will provide employers and consumers with the information they need to choose the best program in their markets.
Related content
Blog
Technology helps reduce barriers to tobacco cessation
Learn more about opportunities to reach and engage people in a variety of ways far beyond just a phone line.
5 Minute Brief
Tobacco cessation best practices
Learn about best practices for effective tobacco cessation
Resource site
Optum Center for Wellbeing Research (OCWR) program
Improve lives with the science of behavior change.
Fact sheet
State Quit Services Overview
A clinically proven approach to overcoming nicotine dependence
Fact sheet
Behavioral health program
A targeted approach specific to tobacco users with reported behavioral health conditions.
Fact sheet
Pregnancy program
A tailored approach to improving quit outcomes before, during and after pregnancy
Fact sheet
Live Vape FreeSM program
A teenager and parent solution to solving the vaping epidemic.