We serve 250,000 people each day, so that's 250,000 times we have a member on the other line, we're interacting with them personally. We're not just thinking about somebody who has a pharmacy medication. They also have a medical condition. We think about that whole person. Pharmacy is the biggest touch point to health care. And so we're obsessed around how do we make medications as affordable as possible for consumers so they can get healthy. Pharmacy is really retail. It's a personal experience that you can touch and feel on a retail basis often with lots of interactions. And so you've got to have a really different perspective of how you make that experience simple, seamless, and smart. And that's what we're focused on. And so it's both the design around all the touch points in health care, whether you're talking to somebody on the phone, interacting with digitally. We bring all the data together. The pharmacy data, the medical data, the behavioral data, in real time and give that to our care provider who is actually interacting with them, so that we can actually create the best outcomes from a personal perspective, from a health perspective, and from a cost standpoint. We have the right culture and the people and the capabilities. Each element of that is the diversity that takes to bring all those resources together to serve the health care system. 

This is not something that we're going to do, to the health care system, we're going to partner with the various constituencies across health care to make it better.